Wine Marketing in Siena

Wine Marketing in Siena

This program will explore  the wine and tourism industries of Tuscany to illustrate classroom topics in marketing. You will take advantage of experiential learning opportunities offered through comparative studies and excursions to locations in and around Siena and the Tuscan region.

You will enroll in two marketing courses as well as a course on cross-cultural communication that provides an introduction to Italian society and culture. Classes are small, with ample opportunities for individual attention and participation. There is a library and computer room for students, as well as classrooms and faculty offices on-site. Academic activities are integrated with excursions that give students first-hand experience of marketing used in international cultures and regions. We will also visit wineries in the Chianti Classico and other wine regions surrounding Siena, where marketing and winery representatives will provide lectures on marketing topics. Other locations in the city and surrounding area will be visited as well.

Subjects

  • Marketing, Advertising, Public Relations
  • Food And Culture

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