IFSA - January in Barcelona

Start the new year off with a bang in the charming Catalan city of Barcelona. With an abundance of picturesque sights and moderate weather, there will be no shortage of Insta opportunities. Your three-week Social Media Marketing in the Age of Self class, perfect to fulfill an elective or communications requirement, will develop your strategic and communication skills to achieve business objectives. With activities included, your time in Barcelona will be even more valuable and memorable.

• Develop your independence as you explore the easy to navigate city streets.
• Choose your favorite among Barcelona’s unique neighborhoods and enjoy a vibrant international student scene.
• The three-week Social Media Marketing in the Age of Self class is a perfect elective or can be used to fulfill a major requirement, and you will earn 3 U.S. semester credit hours.
• Take your learning into the field and see how social media is continually changing how local start-ups, corporations, and even government offices reach their audience.
• All activities, including meals and transportation, are included in the program fee. 

EXPERIENTIAL LEARNING

To make the most of your three weeks in Barcelona, IFSA takes your learning outside the classroom with multiple co-curricular activities each week – designed to introduce you to the role that social media marketing plays in Barcelona’s international profile and how these same strategies can be applied in both personal and professional contexts. These experiences may include:

• A visit to Sagrada Família and Park Güell.
• A workshop on Design Thinking methodologies for business and communications.
• A meeting with Barcelona start-ups and non-profits to discuss social media strategies and campaigns.
• A local cooking class and social media marketing recipe competition.
• A guest lecture from a television critic on the role of social media in today’s television industry.
• All activities, including meals and transportation, are included in the program fee. 

SOCIAL MEDIA MARKETING IN THE AGE OF SELF

This course will outfit you with the tools and expertise to develop strategic and comprehensive social media marketing plans that integrate with overall marketing and communications efforts to achieve business goals. Through case studies and hands-on exercises, you will develop a deep understanding of social media platforms and best practices, leveraging these channels to elevate one’s reach and reputation. Topics include choosing appropriate platforms, creating effective and engaging social media content, and developing social media policies and content management strategies. The class emphasizes social listening, ethics and diversity. (3 U.S. semester credit hours)

REQUIREMENTS

GPA: 2.0 minimum

LANGUAGE: No Spanish Required

Application Procedure:

STEP 1: Investigate Programs

Use the Program Finder to explore the more than 100 IFSA study abroad program options. For guidance selecting the best program for you, call 800.858.0229 or schedule a 15-minute consultation with our Engagement Specialist.

STEP 2: Apply to Study Abroad with a Specific Program

When you find the right program, select Apply Now. You will create an account in the IFSA Student Portal, following the instructions to provide additional information as requested. Based on the program you choose, you will have a dedicated IFSA Program Advisor to help you through the application process. The application wizard will populate with items that you can get started on right away.

STEP 3: Complete Application Items

Be sure to complete all of the application items no later than your program’s deadline. Your home university may have internal deadlines as well, so be sure to check with the study abroad office.

STEP 4: Submit Your Application

Once all application items in the portal are complete, your IFSA Program Advisor will process your application and let you know about how long an admissions decision will take.

Every application will require the following:

• An official transcript for all college and university work you have completed to date.
• A passport valid for six months after your program end date.
• Program approval from your home university.
• Additional items based on the program you choose.
• Some programs may require an academic recommendation from a professor.